FrieslandCampina
Recruiting on a local level with the power of nation wide digital reach
FrieslandCampina wants to attract the best technicians for their factories, but in a market where everyone is competing for the same professionals, that's no easy task. On top of that, FrieslandCampina faces highly specific recruitment challenges at the local level.
Our solution? A scalable recruitment approach that is hyper-relevant locally, leveraging a strong global employer brand.
We developed a flexible recruitment blueprint that allows FrieslandCampina to quickly become visible locally to the right audience, digitally and literally in the vicinity of their factories.
Disciplines:
Digital Strategy, Content creation and optimisation, social advertising
Reach an audience that is ready to apply
A nationwide always-on layer keeps FrieslandCampina top-of-mind as an employer on an ongoing basis, even among people who are not actively looking yet. On top of that comes a regional 'Tell' layer featuring videos and stories from real employees. Recognisable, authentic, and close to the target audience.
The 'Sell' layer then focuses on conversion: filing vacancies, supported by search and out-of-home, targeting people who are already familiar with the brand.
Every campaign layer is tailored to the local job openings and the factory, from Leeuwarden to Maasdam. This makes the campaign feel relevant everywhere, and generic nowhere.
"From day one, the agency has felt like an extension of our team. They know our brand inside out, think along with us on creative solutions, and help us strengthen our Employer Brand. Beyond the creative side, they also make sure we can properly measure the impact of our activations and keep optimising."
Global Employer Branding Team, FrieslandCampina
FrieslandCampina
Recruiting on a local level with the power of nation wide digital reach
FrieslandCampina wants to attract the best technicians for their factories, but in a market where everyone is competing for the same professionals, that's no easy task. On top of that, FrieslandCampina faces highly specific recruitment challenges at the local level.
Our solution? A scalable recruitment approach that is hyper-relevant locally, leveraging a strong global employer brand.
We developed a flexible recruitment blueprint that allows FrieslandCampina to quickly become visible locally to the right audience, digitally and literally in the vicinity of their factories.
Disciplines:
Digital Strategy, Content creation and optimisation, social advertising
Reach an audience that is ready to apply
A nationwide always-on layer keeps FrieslandCampina top-of-mind as an employer on an ongoing basis, even among people who are not actively looking yet. On top of that comes a regional 'Tell' layer featuring videos and stories from real employees. Recognisable, authentic, and close to the target audience.
The 'Sell' layer then focuses on conversion: filing vacancies, supported by search and out-of-home, targeting people who are already familiar with the brand.
Every campaign layer is tailored to the local job openings and the factory, from Leeuwarden to Maasdam. This makes the campaign feel relevant everywhere, and generic nowhere.
"From day one, the agency has felt like an extension of our team. They know our brand inside out, think along with us on creative solutions, and help us strengthen our Employer Brand. Beyond the creative side, they also make sure we can properly measure the impact of our activations and keep optimising."
Global Employer Branding Team, FrieslandCampina
FrieslandCampina
Recruiting on a local level with the power of nation wide digital reach
Disciplines:
Digital Strategy, Content creation and optimisation, social advertising
FrieslandCampina wants to attract the best technicians for their factories, but in a market where everyone is competing for the same professionals, that's no easy task. On top of that, FrieslandCampina faces highly specific recruitment challenges at the local level.
Our solution? A scalable recruitment approach that is hyper-relevant locally, leveraging a strong global employer brand.
We developed a flexible recruitment blueprint that allows FrieslandCampina to quickly become visible locally to the right audience, digitally and literally in the vicinity of their factories.
Reach an audience that is ready to apply
A nationwide always-on layer keeps FrieslandCampina top-of-mind as an employer on an ongoing basis, even among people who are not actively looking yet. On top of that comes a regional 'Tell' layer featuring videos and stories from real employees. Recognisable, authentic, and close to the target audience.
The 'Sell' layer then focuses on conversion: filing vacancies, supported by search and out-of-home, targeting people who are already familiar with the brand.
Every campaign layer is tailored to the local job openings and the factory, from Leeuwarden to Maasdam. This makes the campaign feel relevant everywhere, and generic nowhere.
"From day one, the agency has felt like an extension of our team. They know our brand inside out, think along with us on creative solutions, and help us strengthen our Employer Brand. Beyond the creative side, they also make sure we can properly measure the impact of our activations and keep optimising."
Global Employer Branding Team, FrieslandCampina
