Heineken x F1
Hitting the apex for Heineken with an inspiring merchandise range
When Heineken asked us to activate its global partnership with Formula 1, the challenge was to translate the energy of the sport into a merchandise design system that could travel the world.
By bridging the bold design of Heineken’s primary packaging with the high-velocity spirit of F1, we landed on a simple but powerful idea. Inspired by the visual language of motion in motorsport, the graphic device fuses Heineken’s iconic colours with the sense of acceleration that defines the track.
The result is a dynamic collection designed to power activations around the world, bringing the thrill of Formula 1 to fans, one piece at a time.
Disciplines:
Merchandise and photography
Wanted around the world
The merchandise range was received exceptionally well, quickly becoming one of Heineken’s best-selling merchandise collections.
The PR-worthy designs were picked up by influencers and fans alike, generating organic traction across social media and extending the reach of the collaboration far beyond the track.
In addition to the merchandise design, we created a series of mouth-watering product photographs to elevate the collection. Rich and dynamic lighting, sharp details, and tactile compositions helped highlight the quality and craftsmanship of the range.
The photography became a key asset for the launch, featured in a catalog and webinar, where it helped communicate the premium feel of the merchandise and drive quality cues across the entire collection.
Heineken x F1
Hitting the apex for Heineken with an inspiring merchandise range
When Heineken asked us to activate its global partnership with Formula 1, the challenge was to translate the energy of the sport into a merchandise design system that could travel the world.
By bridging the bold design of Heineken’s primary packaging with the high-velocity spirit of F1, we landed on a simple but powerful idea. Inspired by the visual language of motion in motorsport, the graphic device fuses Heineken’s iconic colours with the sense of acceleration that defines the track.
The result is a dynamic collection designed to power activations around the world, bringing the thrill of Formula 1 to fans, one piece at a time.
Disciplines:
Merchandise and photography
Wanted around the world
The merchandise range was received exceptionally well, quickly becoming one of Heineken’s best-selling merchandise collections.
The PR-worthy designs were picked up by influencers and fans alike, generating organic traction across social media and extending the reach of the collaboration far beyond the track.
In addition to the merchandise design, we created a series of mouth-watering product photographs to elevate the collection. Rich and dynamic lighting, sharp details, and tactile compositions helped highlight the quality and craftsmanship of the range.
The photography became a key asset for the launch, featured in a catalog and webinar, where it helped communicate the premium feel of the merchandise and drive quality cues across the entire collection.
Heineken x F1
Hitting the apex for Heineken with an inspiring merchandise range
Disciplines:
Merchandise and photography
When Heineken asked us to activate its global partnership with Formula 1, the challenge was to translate the energy of the sport into a merchandise design system that could travel the world.
By bridging the bold design of Heineken’s primary packaging with the high-velocity spirit of F1, we landed on a simple but powerful idea. Inspired by the visual language of motion in motorsport, the graphic device fuses Heineken’s iconic colours with the sense of acceleration that defines the track.
The result is a dynamic collection designed to power activations around the world, bringing the thrill of Formula 1 to fans, one piece at a time.
Wanted around the world
The merchandise range was received exceptionally well, quickly becoming one of Heineken’s best-selling merchandise collections.
The PR-worthy designs were picked up by influencers and fans alike, generating organic traction across social media and extending the reach of the collaboration far beyond the track.
In addition to the merchandise design, we created a series of mouth-watering product photographs to elevate the collection. Rich and dynamic lighting, sharp details, and tactile compositions helped highlight the quality and craftsmanship of the range.
The photography became a key asset for the launch, featured in a catalog and webinar, where it helped communicate the premium feel of the merchandise and drive quality cues across the entire collection.
